Premera Promotes Colorectal and Cervical Cancer Screening
Preventive screenings are a critical component of staying healthy. Last month, Premera Blue Cross Blue Shield of Alaska launched a care gap campaign to target members who fall under specific age groups with the lowest screening rates, to promote colorectal and cervical cancer screenings.
Cancer in the United States
Although cancer deaths have steadily declined in the United States, new cases are on the rise with over two million cases projected in 2025.1 Catching cancer early improves outcomes, quality of life, and reduces cancer care costs significantly.2 Receiving routine cancer screenings is vital to achieve those outcomes and savings.
What we’re doing
Premera developed four cancer screening videos for specific audiences:
- Colorectal cancer screenings after the age of 45
- Colorectal cancer screenings after the age of 65
- Cervical cancer screenings before the age of 30
- Cervical screenings after the age of 30
These videos cover what to expect from the screening process and address distinct barriers the different age groups may face when it comes to completing these cancer screenings.
Premera is promoting these videos and other cancer screening information using these channels:
- Digital Health Messages (text messages from Premera)
- com
- Social media
- Emails from Premera
What employers can do
Your employer groups can promote routine preventive care by encouraging members to find a primary care provider. Members can get started by using the Find a Doctor tool on premera.com.
Flyers to promote colorectal and cervical cancer screenings will be available on B’link in June.
1Rebecca L. Siegel MPH, et al. “Cancer statistics.” CA: A Cancer Journal for Clinicians, vol. 70, no. 2, 2020, pp. 123-145. https://acsjournals.onlinelibrary.wiley.com/doi/10.3322/caac.21871.
2 Anuraag R. Kansal, PhD, et al. “Cost-Effectiveness of a Multicancer Early Detection Test in the US.” The American Journal of Managed Care, vol. 30, no. 12, 2024, pp. 352-358. https://www.ajmc.com/view/cost-effectiveness-of-a-multicancer-early-detection-test-in-the-us.